Project Overview
DeLynda Realty was looking for a refresh of their online presence. I designed a concept for a new website and developed it using Ghost, a Node.js based CMS.
A good website is crucial to securing leads online, as well as presenting yourself as a trusted and credible brand. Previous versions of the website were completely static, and make it hard to manage content, change designs, or even change some styles. This redesign process brought the website to Ghost.org, a CMS that uses Handlebars.js for simple and easy templating and theming. The existing blue-centered brand was given a refresh that matched the new and modern look and feel of the website.
The first step in the design process was seeing what I had to work with. Throughout the website’s several iterations, I saw things that I thought I could keep, remove, and spice up for the redesign.
Starting at the website’s archives, I knew there were some things I wanted to keep. Credentials, certifications, affiliations, and designations are very important to realtors, independent or at a large agency. In later (unarchived) iterations, some of these same old-school branding elements still remained.